
The Carpenter’s Press : Logo
The Carpenter’s Press is a small tshirt and apparel printing shop that wanted a visual edge on the competition. Nashville is a town full of printers of all kinds and it’s easy to get lost in the shuffle. Familytree decided on a logo solution that gave the Carpenter’s Press an old world sensibility, when the craft of attention to detail was paramount.
The logo consists of a hand-modified Bookman Swash.